'all things to all people' is BAD!

While working through some of the concept/design activities for initiatives I will be involved with in the upcoming year, I have been pondering some very key and basic questions....How complex, how simple? Just involve 3 features, or shoot for the moon? It would seem that the question can is obvious, but the magic is in the minutia, as they say.

I made some KISS references in a blog entry a couple weeks ago. I stumbled across another stat yesterday that reafirms the notion that success is not about trying to be all things to all people, but rather focus on key features for a specific market. PDAs are the context in the internetnew.com article.

"PDAs have to be less all things to all people, and targeted more at specific market segments."

I think it important to note that it's not only the feature, or application that has to be well targeted and relatively simple to use, but also the delivery of that feature/application. There are too many "Rube Goldberg" solutions out there.

Adam "voiploser" Uzelac