IMS enables SPs to be ebay
There's been a tremendous amount of hype in the industry to date about IMS, and the fervor doesn't appear to be dying, but rather taking a darker path. The "walled garden" label is being applied to it.
Henry Sinnreich [henry@pulver.com] on the SIPPING IETF mailing list responds with the following when IMS is brought up recently:
"You are describing technology promoted by companies and consortiums to support their business development plans, in this case putting the "operator" in the middle between the content provider and the user.
While this is perfectly legal business, it is hardly in the Interest of the IETF to promote any particular technology in support of a business model.
There are far too many other stakeholders on the Internet, not even counting users that may not happen to like your business plans in the first place, since it empowers carriers over end users and negates the e2e Internet control principle."
As I have a lot of respect for what Henry has to say, I have giving his opinion a lot of thought. He points out, in a negative light, that IMS puts "the 'operator' in the middle between the content provider and the user." Isn't this general retail model? Doesn't Target/Wal-mat/JC Penny/etc make buying merchandise easier for us as consumers? Those "operators" package, present, support the content so the content-providers don't have to. I believe that the content providers would rather focus on that content, than the distribution methods. Does Henry think that ebay is evil in that they are "in the middle between the content provider and the user"? Possibly, but I think there's room for both the pure e2e model Henry subscribes to, as well as the SP-enabled e2e model that IMS can support. It's all about organization, presentation, and support. These are the value-adds that the Service Provider can offer. Without IMS, or some other structural framework to content delivery, there's no chance at reality. IMS is the supply-chain and organization of the Targets of the world.
Adam "voiploser" Uzelac
Tags: IMS
Henry Sinnreich [henry@pulver.com] on the SIPPING IETF mailing list responds with the following when IMS is brought up recently:
"You are describing technology promoted by companies and consortiums to support their business development plans, in this case putting the "operator" in the middle between the content provider and the user.
While this is perfectly legal business, it is hardly in the Interest of the IETF to promote any particular technology in support of a business model.
There are far too many other stakeholders on the Internet, not even counting users that may not happen to like your business plans in the first place, since it empowers carriers over end users and negates the e2e Internet control principle."
As I have a lot of respect for what Henry has to say, I have giving his opinion a lot of thought. He points out, in a negative light, that IMS puts "the 'operator' in the middle between the content provider and the user." Isn't this general retail model? Doesn't Target/Wal-mat/JC Penny/etc make buying merchandise easier for us as consumers? Those "operators" package, present, support the content so the content-providers don't have to. I believe that the content providers would rather focus on that content, than the distribution methods. Does Henry think that ebay is evil in that they are "in the middle between the content provider and the user"? Possibly, but I think there's room for both the pure e2e model Henry subscribes to, as well as the SP-enabled e2e model that IMS can support. It's all about organization, presentation, and support. These are the value-adds that the Service Provider can offer. Without IMS, or some other structural framework to content delivery, there's no chance at reality. IMS is the supply-chain and organization of the Targets of the world.
Adam "voiploser" Uzelac
Tags: IMS
posted by voiploser at 2:52 PM
3 Comments:
Just heard your podcast. Awesome stuff. Hope you guys keep at it. I have subscribed to your RSS as well.
Ajay
http://ajayshroff.com
Mucho appreciated Ajay! Interesting post yesterday on that 8 year old. He will probably get 4 PHDs before he goes on his first date. ;)
Good post. There is a supporting blog post published independently, where I share my perspective: Open IMS. There is another one that followed up soon and captured the "ebay" analogy.
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